The (Knowledge) Bank of Mum and Dad: new research shows how students turn to parents in making university choices

19 October 2018

Prospective university students turn to parents and friends as much as teachers for advice on their options, new polling for the Office for Students shows. The poll, by YouthSight, comes as a new report from CFE Research calls for a more tailored approach to information provision that reflects individual students’ needs, backgrounds and preferences. The poll sought the views of over 2,000 current, prospective, and previous higher education students. It found that 71 per cent per cent of prospective students who responded say that parents are their first port of call for advice, alongside teachers (68 per cent), friends and peers (67 per cent) and ahead of websites (60 per cent). Read More

News

01509 223462