Unleashing parent power

Almost all young people say that their parents influenced their education and career choices, yet our latest research, published with Kings College London last week, reveals that many universities fail to plan their outreach activities around parents. Why might that be? We found that problems start early, many schools struggle to engage parents, yet in many cases, universities rely on schools in order to access parents. As one interviewee put it: “Teachers are always acting as the gatekeepers so if parents aren’t engaging with the school, it’s really unlikely that they are going to engage with the university and the ones that aren’t engaged are probably the ones you want to engage the most” Read more